Fractional Sales
Helping Founders and Solopreneurs Get Over the Sales Hurdle
Most clients I talk to have the same problem: they build their company around doing great work - not around finding it. They don’t know exactly who to target for new business or how to reach them without feeling like they’re cold calling or posting into the void.
That’s a structure problem. Fractional sales can help fix it.
Strategy
Many smaller businesses find themselves in a ‘founder’s conundrum’.
Whether you are a startup, an early-stage company, or a business that is looking to break out from the ‘founder as seller’ posture, before anything a sales strategy is necessary.
Going out and hiring several salespeople or a high-priced sales leader is not a strategy. That is a tactic. Doing this can put unnecessary strain on capital.
At ReedWrite LLC, we will help you assess your current situation, further define your target market, and put a process in place that will get you where you want to go. Once the roadmap is in place you can make better decisions that help your business grow while shielding the business from typical mistakes growing businesses make.
Want to talk to us about this process for your business? Book a time using the link below.
This meeting is not a commitment but an opportunity for us to both assess if working together makes the most sense.
Execution
Execution is just a fancy word for selling. This is where the concept of fractional really pays off for businesses looking to move past their current ‘founder as seller’ approach.
Founders and business leaders, in general, have too many responsibilities without also carrying the title of sales representative. In fact, it can be a signal to potential buyers that you are too small to handle their business.
Does that mean that you need to spend a lot of money on expensive sales talent that may or may not produce for you? Should you then go and spend a lot of money on sales leadership without first getting some traction in actual sales?
No. Instead, you can pay a small monthly retainer plus commissions for new business that is profitable.
At ReedWrite LLC, we win when you win.
We look forward to meeting you and seeing if we are the right fit for your sales effort needs.
If you want to set up an initial consultation to learn more and see if we are a fit, use the link below.
Begin Your Consultation
Submit the inquiry form to initiate a confidential discussion and explore how these solutions can advance your strategic priorities.